{"product_id":"9781848317840-the-unknown-unknown","title":"The Unknown Unknown","description":"\u003cp\u003eMark Forsyth - author of the Sunday Times Number One bestseller The Etymologicon - reveals in this essay, specially commissioned for Independent Booksellers Week, the most valuable thing about a really good bookshop.\u003c\/p\u003e\u003cp\u003eAlong the way he considers the wisdom of Donald Rumsfeld, naughty French photographs, why Elizabeth Bennet and Mr Darcy would never have met online, and why only a bookshop can give you that precious thing - what you never knew you were looking for.\u003c\/p\u003e","brand":"Icon Books","offers":[{"title":"Default Title","offer_id":44292142727304,"sku":"9781848317840","price":9.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0371\/3443\/4440\/files\/the-unknown-unknown-9781848317840-5051878.jpg?v=1758123800","url":"https:\/\/littlelostbookshop.com.au\/products\/9781848317840-the-unknown-unknown","provider":"The Little Lost Bookshop","version":"1.0","type":"link"}